What’s in a name?

Back when bricks-and-mortar businesses still roamed the earth, there were many factors which went into the success of a business and a brand. Yes, your name was important, but it was tied in many ways to a much larger marketing vehicle – your community. A huge part of that was location, since a department storeContinue reading “What’s in a name?”

New Remedy for Small-time Copyright Owners

Tucked away in a corner of the December 2020 COVID relief bill was the CASE Act, a law relating to copyright infringement. Of course, because copyright has so much to do with pandemic relief. Anyway, the CASE, or Copyright Alternative in Small-Claims Enforcement, Act attempts to “streamline” copyright enforcement by creating a sort of smallContinue reading “New Remedy for Small-time Copyright Owners”

That social media account is valuable, until you try to transfer it.

The internet is is a social-media driven marketing platform, driven by technologies which seek to move consumers to specific branded content and humans who try to corral that technology as best they can. Billions of dollars are spent in the chase to build an online brand, and those brands are feverishly protected. What happens, then,Continue reading “That social media account is valuable, until you try to transfer it.”

Arbitration clauses under fire in Canada

Oh, Canada. Last month, the Canadian Supreme Court issued an opinion in Heller v Uber, a case brought by an Uber driver in Canada seeking classification as an employee rather than an independent contractor. There are a lot of those cases around the world and, while interesting, Uber’s somewhat controversial business model isn’t normally aContinue reading “Arbitration clauses under fire in Canada”