That social media account is valuable, until you try to transfer it.

The internet is is a social-media driven marketing platform, driven by technologies which seek to move consumers to specific branded content and humans who try to corral that technology as best they can. Billions of dollars are spent in the chase to build an online brand, and those brands are feverishly protected. What happens, then,Continue reading “That social media account is valuable, until you try to transfer it.”

Arbitration clauses under fire in Canada

Oh, Canada. Last month, the Canadian Supreme Court issued an opinion in Heller v Uber, a case brought by an Uber driver in Canada seeking classification as an employee rather than an independent contractor. There are a lot of those cases around the world and, while interesting, Uber’s somewhat controversial business model isn’t normally aContinue reading “Arbitration clauses under fire in Canada”